The importance of a website and dental SEO

home office

If you are a dental practice looking for ways to increase the number of patients coming through your door, or trying to attract new patients to join with you, then it is important that you create a strong online presence to make people aware of your business. A good dental marketing team will begin by creating a bespoke, modern and informative website for your dental practice to get you on the map. Without a good website in place it will be difficult for people to find out about your practice, as the days of flyers, newspaper adverts and word of mouth referrals are in the past, and even those are usually followed up using a Google search. In other words, unless a potential patient can find you on Google you may as well be non-existent. This is where dental search engine optimisation (dental SEO) comes into play. This means not only having a good dental website for your practice, but also making sure that when a potential patient is searching for a dentist in your area or wanting to find out more about their dental issues, your website will be the first one to come up on their search results page.

Keeping Google happy

Google is the world’s most popular search engine, carrying out many millions of searches on a daily basis. Most people don’t have the time to browse through long lists of results, so to help promote the success of your business you need to know which tricks keep Google happy to keep your name high up the list. This means that good dental marketing requires knowledge of how Google works and this is where you will need the expertise of a good dental marketing team to help you make the most out of your online presence. Effective dental SEO will ensure that Google recognises that you are able to meet dental requirements of potential patients in your local area. This requires many different techniques and is an ever-changing process which is time-consuming, and needs to be maintained on a regular basis, therefore it is good to seek the advice of an experienced dental marketing team and allow them to take care of your marketing needs, so that you can focus your efforts and expertise on looking after your patients.

tablet flashing google search page

Google likes keywords

An award-winning dental marketing team will be well informed about the way Google works and this involves in-depth knowledge of the algorithms that Google carries out to index pages on the internet, which it then uses to create search results. Keeping Google happy involves maintaining a keyword system, so the marketing team will  find out which dental terms are searched for most frequently in your area and use these to attract the target audience who are already searching for the treatments and procedures that you can offer.  These keywords will be used throughout your website and any onsite and offsite articles which the marketing team can create for you and will help boost your position in the search results list. Other techniques help do this further, so speak to a digital dental marketing team today and find out more.

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